Ross Hickton on why SAIF matters more than ever

In this episode of The View, we're joined by Ross Hickton, Managing Director of Hickton Family Funeral Directors.

Ross has always been a prominent member of SAIF, and it was a significant milestone recently when he took over the reins as National SAIF President from Declan Maguire. As he said himself, Ross wasn't even born when the organisation was created, so in this episode we'll hear how the youngest leader of SAIF to-date sees the future and the way to tackle it.

The View is hosted by Malcolm Flanders and brought to you by Golden Leaves.